Demand Generation Product Owner

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  • Location:

    Des Moines

  • Job type:


  • Job ref:


  • Published:

    about 1 month ago

  • Expiration date:


  • Startdate:


Job Summary:

Signature Consultants is seeking a Demand Generation Product Owner ( REMOTE) for an opportunity with a client located in Hartford, CT / Des Moines, IA / Batesville, IN. Our client is looking for the ideal candidate to join the Individual Markets go-to-market team for a 4-6 month period of time to lead the matrixed demand generation agile team in orchestrating the continuous planning and prioritization of demand generation across email/advertising/digital channels to maximize target audience engagement.


  • Facilitate collaborative ideation of new ideas (content angles, audience touch points, segment opportunities, etc) that could increase engagement of target financial professional audiences
  • Continuously groom and prioritize backlog and ensure resources across the demand generation team are working on highest priority bodies of work
  • Foster a proactive "How might we?" approach to problem-solving, encouraging the team to voice their concerns/challenges with the agile team and working together to identify the best path forward
  • Partner with Demand Generation Manager, Scrum Master, and Marketing leaders to implement ways of working within the agile team that accelerate velocity, improve quality, and increase volume of production
  • Partner and proactively communicate with marketing resources both within and outside the agile team (e.g. Design, Copy writing, Campaign Operations, Digital Solutions), as well as cross-functional partners (e.g. Sales, Distribution), to clearly define bodies of work, socialize progress, and manage dependencies
  • Prepare for and facilitate efficient and productive agile meetings in partnership with the Scrum Master


  • 3+ years experience in demand generation with knowledge of audience segmentation, lead scoring, marketing automation, and direct response marketing across various channels
  • 2+ years experience as a product owner, leading the planning, prioritization, and delivery of work across a matrixed team
  • Ability to think strategically but with a "roll up the sleeves" attitude and a readiness to execute
  • Strong sense of urgency with a bias for action
  • Excellent communication and presentation skills
  • Highly organized and detail oriented with strong project management skills
  • Excellent partnership skills with ability to navigate the organization and build relationships
  • Experience in B2B financial services a plus

About Signature Consultants, LLC

Headquartered in Fort Lauderdale, Florida, Signature Consultants was established in 1997 with a singular focus: to provide clients and consultants with superior staffing solutions. For the ninth consecutive year, Signature was voted as one of the "Best Staffing Firms to Work For" and is now the 14th largest IT staffing firm in the United States (source: Staffing Industry Analysts). With 28 locations throughout North America, Signature annually deploys thousands of consultants to support, run, and manage their clients' technology needs. Signature offers IT staffing, consulting, managed solutions, and direct placement services. For more information on the company, please visit Signature Consultants is the parent company to Hunter Hollis and Madison Gunn.

EEO Employer

Signature Consultants is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Signature will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or 888.838.1020.